| 翻訳と辞書 |
| media buying ： ウィキペディア英語版 |
media buying
In advertising management, media buying is the procurement of media inventory. The media buying function negotiates price and placement for advertisements.
==Media Buyers==
Media buyers (also known as "practitioners in media") negotiate and purchase audience targeted time and advertising space to convey a marketing message.〔(Higher Ed )〕
They consider station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or key performance indicator. All media inventory goes through phases of optimisation, which is dependent on budget, type of medium (radio, internet, TV, print etc.), target audience and targeting. Media buyers can purchase media inventory regionally or nationally. National media buyers might have to factor in considerations based on their particular geography.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「media buying」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|